We define our selves as a Your Independent Generalist Advisory Service which is closely tied to our values as follows:
The independence is reflected in our company valeus as Take Ownership and Always act with Integrity. This is how we act.
The generalist approach is reflected in our company's values as Be Curious to all things and Dive Deep in to the matter. This how we learn and improve.
The advisory perspective is reflected in our company's values as Be nice to People and Inspire greatness in others. This is how we work together.
To implement this in the day to day way we work, we use Our Guiding Model that Drives All Our Efforts. The model guides us in the areas of which we work - the intersection between business, technology, organization and people - and guides us by allways considering all things from the following it's four perspectives.
How We Work
The Types of Endeavours, Problems & Challenges
The military and businesses classify threats and challenges in different ways based on their knowledge of the threat's characteristics and existence. Known-known threats are those that they are aware of and know the characteristics of. Unknown-known threats are those that they don't have knowledge of but are generally aware of their characteristics. Know-unknown threats are those that they know of but don't know their exact characteristics, like a "Lone Wolf." Lastly, unknown-unknown threats are those that they have no knowledge of both their existence and characteristics, like a "Black Swan."
For businesses, the unknown-unknown represents the biggest challenge, as it requires going from zero to one. However, this is not the most common type of problem faced by businesses, as most business models involve going from one to many or many to many. Moreover, organizing a business poses common challenges and problems that are faced by all businesses, including known-knowns, unknown-knowns, and known-unknowns. Therefore, the challenge is not insufficient information but rather the correct utilization of the available information.
Given the assumption that most business challenges stem from the correct utilization of information, we have established our guiding model to approach and evaluate them.
Our Approach
Our Guiding Model for Delivering Value
Complex projects often fail when strategy, execution, technology, and people are misaligned. Our guiding model is a proven framework for mastering these four critical domains, ensuring your investment is protected and its value is realised.
We systematically address the four questions that determine project outcomes:
The Why (Business View): Is the initiative anchored to a clear business driver? We ensure every action is strategically aligned with the outcomes you need.
The How (Organisational View): How will this fit into our operations? We design for seamless integration into your existing workflows and processes.
The What (Technology View): Are we using the right tools? We architect robust, fit-for-purpose technology that solves the problem without creating new ones.
The Who (People View): Will the team embrace it? This is the most critical question. We build buy-in and empower your people, because as Gerald Weinberg noted, "No matter how it looks at first, it's always a people problem."
By mastering these four pillars, we move beyond just solving technical challenges to delivering comprehensive, people-centric solutions that last.
"At our company, we believe that a holistic approach is necessary to provide effective solutions and advice to our clients. That's why we always evaluate every endeavour, challenge, or problem from four different perspectives: Business, Organisation, Technology, and People."
Harald Blikø, Founder CMTr.io
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The Business Perspective
The Business perspective addresses the "why" of the endeavour. We examine the business goals and objectives, the desired outcomes, and the potential risks and opportunities involved. This allows us to align our recommendations with our clients' strategic direction and help them achieve their business objectives.
The business perspective represents the why of the endeavour, challenge or problem. E.g. why a product is being created, why a project is being performed, or why is it it a problem. For us this encompases the need, reason for effort and desired value to be obtained.
“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.”
Donald A. Norman, The Design of Everyday Things
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The Organisation Perspective
The Organisation perspective focuses on the "how" of the endeavour. We look at the organisational structure, culture, and processes to understand how the work will be done and who will be responsible for it. By analysing these factors, we can identify potential roadblocks, optimise workflows, and ensure that our recommendations are realistic and actionable.
The organisational perspective represents the how of the endeavour, challenge or problem. How are the resources, both people, capital and technology, organized to address to problem to day? How can they be organized to achieve the desired outcome?
“Norman’s Law: The day the product team is announced, it is behind schedule and over its budget.”
Donald A. Norman, The Design of Everyday Things
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The Technology Perspective
The Technology perspective deals with the "what" of the endeavour. We consider the technical requirements, constraints, and opportunities to determine what technology solutions would be best suited to meet the business objectives. We also take into account the current technology landscape, potential risks, and the feasibility of implementation to provide informed recommendations.
The technology perspective represents the what - or the outcome - of the endeavour, challenge or problem. The definition of technology is the application of scientific knowledge for practical purposes". In our view, technology limited to machinery, equipment and code, but also includes the governance, processes, standardisation, best practice, etc. that achieves the practical purpose.
“It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.”
Donald A. Norman, The Design of Everyday Things
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The People Perspective
Finally, the People perspective addresses the "who" of the endeavor. We recognize that people are the driving force behind any successful endeavor, and we strive to understand the needs and motivations of all stakeholders involved. By identifying potential resistance or barriers to adoption, we can help our clients implement solutions that are both effective and well-received by their teams.
The people perspective represent the whom of the endeavour, challenge or problem. It is the people it's created by; it is the people it's created for; and it is directly related to all the three other categories. We have placed it in the center of our model because it should always be considered. A process that goes against human nature is doomed to fail, a software that causes alot of cognitive strain will not be used, organization around a single person is susptible for collapse and a business need that does address a persons need will have no champion.
“The vicious cycle starts: if you fail at something, you think it is your fault. Therefore you think you can’t do that task. As a result, next time you have to do the task, you believe you can’t, so you don’t even try. The result is that you can’t, just as you thought.”
Donald A. Norman, The Design of Everyday Things
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The Intersection of Business, Organisation, Technology & People
By approaching every endeavour from these four perspectives, we can ensure that our recommendations are comprehensive, relevant, and actionable. We believe that this holistic approach sets us apart from other advisory services and allows us to provide our clients with truly valuable insights and recommendations.
The intersection perspective is the synthesis of the business, organisation, technology and people perspective. With a good understanding of the endeavour, challenge or problem from each of these perspectives, the solution usually become obvious. It is also when all these perspectives is understood that a solutions, which may be minor in scope, can result in efficiencies measured in the orders of magnitude.
"The whole is greater than the sum of its parts"
Aristotle
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Credits
We do not take credit for this model. It's a generic model that exists in many forms and variations. One example is the PMI Talent Triangle where the application is the human capital and talent management. We also want to give credits to Donald A. Norman for the influence his work has guided the work way we work and would encourage all our clients to read his book The Design of Everyday Things.